The Whey Co — Buying Guide
What are you actually
paying for in a
protein powder?
They can all say "27g protein." What's inside the other grams is where things get interesting.
Don't just look at "27g protein"
Serving size matters. Check how much of the powder you're actually getting as protein.
Scoop A
Protein
27g
≈ 90%
Scoop B
Protein
27g
≈ 82%
Same "27g protein" claim.
Very different concentration.
Check the protein source
Concentrate
WPC
Whey Protein Concentrate
~70–80%
Protein*
More of the naturally occurring fat, carbohydrate, and lactose remains after processing.
A perfectly good protein source. Used widely and for good reason.
Isolate
WPI
Whey Protein Isolate
More refined~90%
Protein*
Further filtered for a higher protein concentration with less fat, carbohydrate, and lactose.
* Actual values vary by product. WPI is the more refined option when protein concentration matters.
WPC is a perfectly good protein.
WPI is the more refined option when concentration matters.
Read what's
actually in it
Front of bag
27G
PROTEIN
LOW CARB
GREAT TASTE
How it's marketed.
Back of bag
INGREDIENTS
What you're actually buying.
The front tells you how it's marketed.
The back tells you what you're buying.
None of these ingredients are automatically bad. The point is simply to know what's in your protein and why it's there.
That's really most of what you need to check.
Concentration
How much of the scoop is actually protein?
Source
What type of protein are you getting?
Ingredients
What else is in the formula?
Now, make it personal
How much protein do
YOU actually need?
Find your estimated daily target in about 10 seconds.
Your estimated daily target
—
grams of protein / day
Protein powder isn't supposed to replace food. It's a convenient way to help you reach your daily target. These figures are general estimates — individual needs vary.
Want to keep your result?
We'll email your target plus a simple example of how that amount of protein could look across a normal day.
The Whey Co
So, what did we make?
We took the same things above and built the protein we wanted to drink ourselves.
WPI 90
A more refined whey protein source. Higher protein concentration, less fat and carbohydrate per serve.
High Protein
Up to 27g protein per 30g serve. A more concentrated serve size by design.
Simple Formula
Only what we think needs to be there. No bulk-up fillers or unnecessary additions.
Lower Sweetness
Balanced for something you'll actually want to drink regularly. Clean finish, not cloying.
The Whey Co Premium WPI 90
Protein, without all the noise.
We didn't try to reinvent protein powder. We just paid attention to the things we thought mattered.